Account hierarchy cleanup for parent-child account structures
Clean up how parent accounts, regions, locations, subsidiaries, franchises, and business units relate to each other so teams can see the customer clearly.
When hierarchy breaks, every downstream motion gets noisier
Parent-child account logic affects territory coverage, prospecting, onboarding, renewal ownership, expansion planning, and executive reporting.
- Locations are mixed with headquarters, subsidiaries, or operational units
- Parent accounts do not match how the customer buys, renews, or expands
- Teams cannot roll up ARR, coverage, product use, or risk cleanly
- Prospecting lists include the wrong sites or miss addressable locations